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Analytics & KPI's

Revenue, conversion and retention on one dashboard, so the people making decisions read the same numbers. This one is internal only, with no customer-facing side.

Beacon Metrics
app.kaatsi.com/beaconmetrics/staff
Beacon Metrics
Overview
Funnel
Retention
Channels
Reports
Overview
Last 30 days
Search
BM
MRR
$84,200
+6.4%
Active Users
12,480
+812
Churn
2.1%
down from 2.6%
NPS
62
+4 vs Q2
Monthly revenue
MayOct
Movement
New MRR+$7,900
Expansion+$2,400
Contraction−$1,100
Churned−$4,100
Net+$5,100
Beacon Metrics
Overview
Funnel
Retention
Channels
Reports
Conversion funnel
Signup to paid · last 30 days
Search
BM
Stages
Signed up18,200
Activated13,940 · 77%
Invited a teammate9,120 · 50%
Paid12,480 · 69%
Biggest drop-off
Activation → invite
−27% · 4,820 users
Signup → activation
−23% · 4,260 users
Invite → paid
+19% · best step
Beacon Metrics
Overview
Funnel
Retention
Channels
Reports
Cohort retention
Monthly cohorts · % still active
Search
BM
Cohorts
CohortM0M1M2M3M4
May100%82%74%69%66%
Jun100%84%77%72%—
Jul100%86%79%——
Aug100%88%———
Sep100%————
Trend
M1 retention88%
vs 3 months ago+6 pts
M3 retention72%
M6 retention61%
Best cohortAug
Weakest cohortMay
Aug cohort88%
May cohort66%
Beacon Metrics
Overview
Funnel
Retention
Channels
Reports
Revenue by channel
Last 30 days
Search
BM
Blended CAC
$184
down 9%
LTV
$2,140
LTV : CAC
11.6x
Payback
4.2 months
Revenue
Organic search$31,200
Referral$21,400
Paid social$18,900
Direct$12,700
Cost per acquisition
Organic search$41
Referral$96
Paid social$228
Direct$0
Beacon Metrics
Overview
Funnel
Retention
Channels
Reports
Report builder
Untitled report · draft
Search
BM
Save report
Metrics
MetricMRR
Group byPlan
Date rangeLast 90 days
Compare toPrevious period
SegmentPaid accounts
Preview
Team$41,900
Business$29,600
Starter$12,700

All data on this page is fictional, for demonstration only.